Wii all like to play!
By Linda King, G2G3
It’s been 16 months now since Nintendo launched their Wii console in the UK, and it's popularity just keeps increasing. Why is the Wii so popular? Well - it filled a gap in the market. It was targeted at people who didn’t normally play computer games. In fact - Nintendo openly admit their key target from a marketing perspective were ‘mums’. Now hundreds of thousands of families crowd around their televisions, frantically punching the air, or swiping unseen tennis rackets - and having a huge amount of fun whilst doing it! Without a doubt, the Nintendo Wii has captured the imagination (and wallets!) of non-gamers across the globe.
The underlying fact here is that everyone likes to play. Games are no longer just for techno-geeks and teenagers. Playing games is great fun and brings people together. And if that passion and energy can be captured and applied to the workplace, just imagine what could be achieved. That’s the premise behind the G2G3 simulations - creating energy and propulsion for business success. The Wii has opened many minds to the power of play - and we at G2G3 believe this trend will continue, not only at home, but also in the business. Industry Analysts Gartner agree, with a recent research note citing that by 2012. high performing enterprises will shift 50% of their development spending from traditional training to simulations and experiential learning. The power of play is definitely on the up!!
It’s been 16 months now since Nintendo launched their Wii console in the UK, and it's popularity just keeps increasing. Why is the Wii so popular? Well - it filled a gap in the market. It was targeted at people who didn’t normally play computer games. In fact - Nintendo openly admit their key target from a marketing perspective were ‘mums’. Now hundreds of thousands of families crowd around their televisions, frantically punching the air, or swiping unseen tennis rackets - and having a huge amount of fun whilst doing it! Without a doubt, the Nintendo Wii has captured the imagination (and wallets!) of non-gamers across the globe.
The underlying fact here is that everyone likes to play. Games are no longer just for techno-geeks and teenagers. Playing games is great fun and brings people together. And if that passion and energy can be captured and applied to the workplace, just imagine what could be achieved. That’s the premise behind the G2G3 simulations - creating energy and propulsion for business success. The Wii has opened many minds to the power of play - and we at G2G3 believe this trend will continue, not only at home, but also in the business. Industry Analysts Gartner agree, with a recent research note citing that by 2012. high performing enterprises will shift 50% of their development spending from traditional training to simulations and experiential learning. The power of play is definitely on the up!!
posted by G2G3 Blog at
14:58
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