New iPhone Buzz!

By Derek Watson, G2G3

The Apple hype is in serious overdrive at the moment! Today is the day that Steve Jobs gives his latest keynote address... and as part of that, we expect the much anticipated launch of the new 3G iPhone! Will the reality live up to the hype? We certainly hope so - as a company of predominantly Blackberry users, most people in G2G3 ooh and aahhh over my iPhone (yes, I'm lucky enough to have one!). The thought of a brand, spanking new, enterprise-savvy model is making everyone prick up their ears... and creating a real buzz in the industry. This of course is being helped by the Apple marketing machine, backed up by rumors, mocked-up pictures of the new phones, as well as mysterious 'unmarked' boxes being shipped to Apple stores, labelled 'Do Not Open till the 10th June'!! We can't help but love the hype - it's great to see such anticipation and buzz around technology. Although, it means my iPhone will be superseded by tomorrow which is not such good news for me...