Why ITSM and Marketing should kiss and make up

By Linda King, G2G3

The problem with the majority of IT departments is that they undersell themselves. Instead of being portrayed as innovative, exciting and at the ‘cutting edge’ of technology, IT departments are often viewed as dull, boring and nerdy. Whilst us ‘in the know’ are aware this isn’t true (most of the time!), there is an increasingly negative perception of IT and IT Service Management across the business. Because of this, the true contribution and importance of IT projects to the business is often unseen and underestimated.

This negativity is perhaps only matched by that towards Marketing - Marketing departments and Marketing professionals are often seen as being restrictive and ‘less than helpful’ - when the truth of the matter is that Marketing has a huge amount to offer IT. With just the simplest of marketing techniques, ITSM can be transformed into ‘Wow-TSM’. From branding to promos, vodcasts to podcasts, poster and infographics, Marketing methods can create engaging, stimulating and effective communications around your IT projects.

By sleeping with the enemy that is Marketing - IT Service Management projects can increase their chances of success, raise their profile and create a perception of IT and IT Service Management which exceeds the reality.