Tools over Training?

By Derek Watson, Creative Director, G2G3

There was a post on LinkedIN today asking the following question…

‘I need to draw logos for a couple of businesses , any alternatives 'on line' instead of buying COREL’?

I wonder what the reaction would be if they were handed a pencil and sheet of A4 paper after asking such a question? It seems today with the low cost and ease of use of today’s software, many seem to think that having the correct software ensures a great end result.

Having studied design for five years, and quite a few more working as a designer, it is very frustrating to hear or read these comments. We have scalpels in the office at G2G3 but none of us has yet attempted any complicated surgery due to lack of training! I know brain surgery is a tad more complex than designing a logo but you get the idea. I’m not a trained copywriter but I do have a nice MacBook Pro and iWork…