Windows - Life Without Walls. Er… whats holding the roof up?
By Derek Watson, Creative Director, G2G3
The recent Microsoft 'Life Without Walls' campaign seems a bit odd to me..... I am not sure if I would like to remove the walls in our house, we like some privacy! Does this new marketing slogan instead reflect how open PCs are to hackers, viruses and spyware? If I am not mistaken, does a window not hold you back as much as a wall? I can’t throw a photobook through any of our windows without opening it and we have doors in our walls which allow me to do the same thing. And no walls, means no 'Windows', doesn't it?
Also, whilst watching the latest of Microsoft’s ‘You find it, we’ll buy it’ ad campaign, which has actors pretending to spend Microsoft’s money on a PC which isn’t a ‘pretty but expensive’ Mac, a few thoughts occurred (I can hear the groans).
If Microsoft were to say to me, ‘here is $1500, buy a computer, I am pretty sure I would spend as close to $1500 as I could (and probably still get the MacBook we have at home or the iMac.) I certainly wouldn't but the cheapest I could find at the predefined spec.
Apple have always projected the image of quality, ease of use and a sense of rebellion against the world of the standard PC, to those who like to ‘think different’, to whom price is secondary. Microsoft’s ‘Apple Tax’ is an odd sales pitch as it is saying ‘you know you really want a Mac but are too poor’… you would like an Aston Martin but get a Mazda (no offence to Mazda, they are excellent cars as I am driving our second Mazda 6 these days, but the Aston showroom is next door to the local Mazda dealer and I am pinning my hopes on Ernie the Premium Bond Computer! Is he a PC? There goes my DB9 then!)
The PC industry is obsessed with Netbooks at the moment but these are derided in the ads also, seen as too small as the shoppers go for big screens (which seem to be the same, if not lower resolution, as the the stunning ‘small’ MacBook LED screens).
The ads seems to back up Apple’s Macs are better than PCs campaign, but PCs are cheaper (unless you match the specifications), and that Macs are aspirational.
Sorry, blog-rant over, back to designing our new simulation...
The recent Microsoft 'Life Without Walls' campaign seems a bit odd to me..... I am not sure if I would like to remove the walls in our house, we like some privacy! Does this new marketing slogan instead reflect how open PCs are to hackers, viruses and spyware? If I am not mistaken, does a window not hold you back as much as a wall? I can’t throw a photobook through any of our windows without opening it and we have doors in our walls which allow me to do the same thing. And no walls, means no 'Windows', doesn't it?
Also, whilst watching the latest of Microsoft’s ‘You find it, we’ll buy it’ ad campaign, which has actors pretending to spend Microsoft’s money on a PC which isn’t a ‘pretty but expensive’ Mac, a few thoughts occurred (I can hear the groans).
If Microsoft were to say to me, ‘here is $1500, buy a computer, I am pretty sure I would spend as close to $1500 as I could (and probably still get the MacBook we have at home or the iMac.) I certainly wouldn't but the cheapest I could find at the predefined spec.
Apple have always projected the image of quality, ease of use and a sense of rebellion against the world of the standard PC, to those who like to ‘think different’, to whom price is secondary. Microsoft’s ‘Apple Tax’ is an odd sales pitch as it is saying ‘you know you really want a Mac but are too poor’… you would like an Aston Martin but get a Mazda (no offence to Mazda, they are excellent cars as I am driving our second Mazda 6 these days, but the Aston showroom is next door to the local Mazda dealer and I am pinning my hopes on Ernie the Premium Bond Computer! Is he a PC? There goes my DB9 then!)
The PC industry is obsessed with Netbooks at the moment but these are derided in the ads also, seen as too small as the shoppers go for big screens (which seem to be the same, if not lower resolution, as the the stunning ‘small’ MacBook LED screens).
The ads seems to back up Apple’s Macs are better than PCs campaign, but PCs are cheaper (unless you match the specifications), and that Macs are aspirational.
Sorry, blog-rant over, back to designing our new simulation...
posted by G2G3 Blog at
10:02
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