A good eye-dea?

By Linda King, G2G3

EXIN last week launched a new logo to represent their ISO/IEC 20000 IT Service Management certification program. Interestingly, this is in the form of an eye - which EXIN are calling 'The Navigating Eye'. This will be used to represent what ISO 20000 stands for and will used in a number of places, including providing pins for certified candidates.

This is certainly an interesting choice... the eye as a symbol has significant religious overtones, and is used in a large number of cultures to represent God and to ward off evil. As a Marketing professional, I would never have selected such a potentially controversial symbol as the central theme of a logo.

After the uproar caused by the OGC logo last year (who could forget the sight of the new OGC logo when turned on its side), I'd hoped the industry might have learned its lesson...

G2G3 launch pioneering Readiness Programs for HP, BMC and CA solutions

By Linda King, G2G3

A Happy New Year to you all!

To kick off the new year with a bang, we're pleased to announce the immediate availability of our new packaged Readiness Programs for HP Service Manager, BMC Remedy and CA Clarity solutions. Unlike traditional technology training which focuses solely on tool functionality, G2G3 takes a bespoke business focused approach with these solution specific Readiness Programs. Each one is developed to the specific needs of the business - incorporating the essential technology aspects of the selected tool as well as the organization's individual culture, working processes and strategic messages.

For more information on these Readiness Programs, please visit our main website.